Making an
Impact

Epicenter of
ACTION

As anyone who has

experienced it can attest, life in a mountain town has a particular kind of magic. In summer, this magic takes a new form. It connects all mountain-lovers to the land around them, and to one another, no matter where they are from: Europe, Japan, South America, the Sierra Nevadas, or right here in the center of the Rocky Mountains.

Each June, here in Vail, we are fortunate to become the epicenter of the mountain world. The GoPro Mountain Games have become the leading celebration of mountain sports, music, and lifestyle. Overflowing with activity, pumping with youthful energy, this event hosts athletes, onlookers, and mountain-lovers from around the globe. In its 12 years as a project of the VVF, it has become a firmly-established bucket-list item for any outdoor
enthusiast and a must-attend event for everyone in the outdoor industry.

In a mimicry of mountain living itself, the GoPro Mountain Games provide a nearly-overwhelming slate of activities, gear, conversations, events, and celebrations surrounding cycling, trail running, slackline, climbing, whitewater, yoga, fishing, concerts, and, of course, all kinds of canine comradery during its four-day span.

To say the 2019 Mountain Games were a success would be an understatement. More spectators than ever before came to revel in a weekend that is free to watch, that is packed with giveaways and gear, and that includes three nights of free concerts with six burgeoning bands at the Gerald R. Ford Amphitheater. The end result is an event that has a resoundingly-positive impact across a wide range of metrics for everyone who is a part of our mountain community.

Yet it was the dogs, not for the first time, that stole the show in 2019. The Dog Town venue build in Lionshead, now in its second year, was a success, drawing thousands to the DockDogs® Big Air, Extreme Vertical, Speed Retrieve, and Dueling Dogs competitions hosted there. Hundreds more competed in the Rocky Dog Trail Run, and took part in or watched the dramatic K9 Super Wall competition.

Looking ahead to 2020, there are already loads of enthusiastic ideas being shaped and vetted as we whittle down to the deserving few that will help us take the next steps forward for this event. As an example, the loss of World Cup Climbing in 2020, due to the Olympic year, provides an opportunity to open up citizen and youth climbing offerings even as we continue to host a major, national climbing event. The Mountain Games will also benefit from a reinvigoration of the Golden Peak venue, which will lead to superb quality in activity throughout the event footprint: from the Gerald R. Ford Amphitheater to Golden Peak, to Vail Village and Lionshead.

It’s all part of creating a quality experience for everyone who competes, attends, supports, or sponsors the GoPro Mountain Games. Our vision to be the best all-around mountain experience available anywhere in the world extends to our traditional and social media as well. Our partnerships with Outside Magazine, OutsideTV, as well as GoPro, our cornerstone partners, and all of the 140+ attending media, help expand the reach of the Mountain Games beyond the boundaries of our valley and onto the digital devices of tens of millions worldwide, showcasing our valley in the global spotlight.

Just like the mountains themselves, the GoPro Mountain Games have a magic all their own. It’s something you have to experience to believe, and we look forward to sharing that experience with the world, once again, in 2020.

GoPro Mountain Games
By the Numbers

361
days of planning 4 days of events
83,327
estimated spectators
30+
events
7,032
room nights generated
6
bands over 3 nights of free concerts
82%
came to Vail specifically for event
7.3M
economic impact
90%
likely/very likely to return
4,450
athlete registrations
395M
marketing & media impressions

I’m still riding high from the GoPro Mountain Games. My dog and I had one of the best weekends of the year.

Brooks Laich
NHL (retired)

Outside Magazine and the GoPro Mountain Games go together like peanut butter and jelly. We love being there and being a part of this incredible event.

Nicole Barker
Outside Magazine

The GoPro Mountain Games are incredibly important to us…they truly exemplify our brand heritage and DNA while speaking to the quintessential GoPro audience. We look forward to the event every year and for many years to come.

Gregg DiLeo
GoPro